The term “Web 2.0″ was coined in January 1999 by Darcy DiNucci, a consultant on electronic information design. In her article, “Fragmented Future”. Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform serving web applications to end users. Ultimately Web 2.0 services are expected to replace desktop computing applications for many purposes. Web 2.0 is more than a set of ‘cool’ and new technologies and services,important though some of these are. It has, at its heart, a set of at least six powerful ideas that are changing the way some people interact.
One of the key drivers of the development of Web 2.0 is the emergence of a new generation of Web-related technologies and standards. This has been underpinned by the powerful, though not particularly new, idea of the Web as platform. Whereas in the past, software applications ran on the user’s machine, handled by a desktop operating system such as Mac OS, Windows or Linux, under the Web as platform, umbrella software services are run within the actual window of the browser, communicating with the network and remote servers. The company I choose is Namibia Dairies (Pty) Ltd, which was created in 1997 following the joining between Rietfontein Dairies and Bonmilk. The Company has since grown into a leading force in the Namibian dairy industry and employs over 600 people at its main production plant in Windhoek, its !Aimab Superfarm in Mariental and various depot locations across Namibia. Namibia Dairies is the major supplier of fresh and long-life milk, value-adding dairy products and other beverages in Namibia and operates depots in Windhoek, Keetmanshoop, Swakopmund, Otjiwarongo, Oshakati and Ondangwa. In addition the company has a depot infrastructure in Lubango, in southern Angola, through its Freshuila subsidiary.
Examples of Web 2.0 include social networking sites,blogs , wikis, video sharing sites, hosted services , web applications, folksnomies and RSS. Namibia Dairies will use social networking sites like Facebook, Twitter etc. The social networking sites can be used to keep customers around the country informed about the products and news of the company, they(social networking sites) will also play an instrumental role to interact the company with their customers, so share what they(customers) think of the products of the Namibian Dairies or even to raise complains. The company can also advertise vacancies via this sites. Video sharing sites for example YouTube, Rayzz, Redtube and Flickr can be of got use to the company. The company can take videos of how the milk is milked from the cow on the farms country wide and the upload them to one of the video sharing sites they can also upload videos of how all the other products are processed, this will encourage customers to buy more from the company, after they have seen the good working environment. The company can create blogs to post questions to their customers on what they would like to see more to be produce or it could be a platform for the customers to compliment the company for its great products. RSS will make it easier for people that visit the company’s website to access information or news they want to read.
All this technologies will only not inform or update local customers of the Namibian Dairies, but they also will attract consumers or buyers all over the world and this will boost the income of the company. Even though Web 2.0 have its disadvantages, the advantages clearly out-weigh and over shadow them, so I personally would advice any company that wants to get big or bigger to use Web 2.0 because its a much easier, faster and cheaper way of advertising and notifying.
Ohlthaver & List Group of Companies; Namibia Dairies (2010). Retrieved August 20,
Namibia Dairies; The African Business Journal (2010) Retrieved August 20, 2011 from www.tabj.co.za/food_drink/namibiadairies.html